In an ideal scenario, you have to invest an equal amount of time and energy in formulating a team that carries out digital marketing tasks in the right way.
While formulating the digital marketing agency team structure, At first you need to list down ideal team positions. In a small agency, one person might be taking care of multiple roles like a department in themselves, but it is better to divide work equally and separately, so the future mishaps can be avoided.
In the coming year 2020, most agencies are opting for gender equality and looking to provide equal opportunities to everyone
Your main goal should be to become a digital marketing agency with a flexible, agile working environment.
First, you have to keep in mind the initiatives of inclusivity and gender awareness, here are some departments that you can start in your agency this year:
Creative Department
This is the way where you are going to make the core of your online marketing agency. This department is going to determine the success of your organization, as the creatives fuel a digital marketing agency’s narrative.
There are many different roles within an agency, but the most common ones are as follows:
- Designers
- Production managers
- Art directors
- Web designers
- Creative directors
- Content writers
As you know these roles are grown out of the need of the hour, and many of these people are paired up to work as a team on a project. For example, the copywriter can be paired with a creative executive to produce slogans for an upcoming logo campaign. Everyone in the creative services department reports to the creative director.
As the agency structure integrates in 2020, you will see many independent agencies joining heads to put better work forward. For example, ten independent agencies have partnered to form together Group, a hub of the best creative and agile services. They also term themselves as the Champions League of owner-led agencies
Account Department
It may include finance managers and account directors. When you get multiple clients from varying backgrounds, the creative people at an agency might find themselves often at a loss to manage accounts and other work together that is why they need an accounts department or even one executive, in the beginning, is good enough to kick off operations.
In the past, these people were also known as the ‘suits’ and caused major friction between creative departments at an agency. The account services department works likes a liaison between the agency and the client, so you must hire people who have a good sense of talking and are excellent problem solvers. They may also be called the face of your online marketing agency to a client.
Finance Department
As you know one of the most important parts of an agency is the finance department. People at the account services will also be in charge of making sure that the client is billed and reminded to transfer payments.
The finance department has to take care of everything related to money because money is what you want to make in your digital marketing agency! That’s why it is crucial to hire a good accounting team who can tell you that a payment is delayed without making it sound like it is your fault.
The finance department is responsible for paying salaries, benefits, vendor bills, daily business costs, travel costs and any other costs that arise. Once again, it can be a single person or a team of multiple managers working on different sections as a team.
Tech Team
Technical service is an area that has grown extremely, given the client’s need for UX perfection. 14 percent of the fee from digital agencies goes to tech services. This team is the backbone of your many technological projects online
The techies are pretty much always solving something or testing something. However, a digital marketing agency should hire a tech team on the strength of their skillset and flexibility to work.
Some of the major roles you should fulfill are front end developers who will execute and write code to be displayed on browsers, etc. and, Back end developer will work along, managing the core of an enterprise system.
The back end team will provide what is needed at the front end, and they are also found fixing the CRM or other software issues within the agency. Then there is the data team, who logs in all key info and analytics.
The tech team should be always a quality assurance team that produces ideal testing scenarios and checks on every process during and at the end of the cycle.
Other Departments
Marketing: the marketing department has the most important role as they will perform many of the key digital operations like developing campaigns and tracking ROI.
If you have a smaller business without a digital marketing team, then now is the time to start looking to fill those gaps. But be wary, because digital marketers have a higher turnover rate than traditional employees. To reduce turnover, you need to be smart in your hiring process.
A good marketing ratio is 5:1 and the ideal scenario is 10:1. You have to onboard people who can get you a good ROI. The team structure varies, but the Marketing team is responsible for creating and running the marketing process on various digital mediums, so a sound knowledge of these mediums is required.
SEO specialist: The struggle to rank on the first page is real, and the coming year 2020 will be all about SEO services. Because Google and other search engines keep changing their algorithms, you need a solid team structure with skilled SEO specialists. Search engine optimization is also one of the top skills a digital agency should acquire.PPC: another most important skill that will be useful is to pay per click marketing or PPC. Clients don’t know how to allocate money to a PPC campaign, and your team should be their savior!
When issues arise:
As we mentioned before, many of the digital marketing agencies have some repeated issues arising between one or two departments.
It started so well. We all agreed on our tasks, we have a timescale and at the very next meeting, the head of sales said they couldn’t do their tasks because they were busy with sales! I could have screamed!
You can successfully avoid these mistakes if you hire the right people. You should also avoid taking on too much and not delivering results as promised.
For this, you have to break down big tasks into smaller chunks, so they don’t seem too overwhelming tasks to your team. You need to identify quick wins and short, doable tasks that raise the productivity levels of your team. You have to always appreciate your employees for all the work they do and keep those work meetings short and crisp!
Another set of issues arises when the team does not know each other well. In that case, you should hold networking sessions where the team can hang out and get to know each other well, as it would help them get along well during work hours.
If you’re working on a small team and you have limited resources, then you know you need to work smarter, not harder. But there are a lot of moving parts across the digital marketing funnel, from lead generation to sales enablement and brand building.
Outsourcing
Finally, the question of outsourcing arises. Many agencies outsource what they can’t manage in-house, depending on monetary or resource reasons. In-housing is the dream of every agency owner, but the high demand for solutions should make you think otherwise
Creating, managing and structuring a digital marketing agency is not a one-size-fits-all method. The most logical answer on which it depends.
It depends on the size of your business, the business location, the nature of your business, key business solutions and also on the kind of people who are responsible for running the departments for your business.
So you, the business owner, have to wear a searcher’s hat and find out the people who will make your work shine. we provide expert work for more Information Please Contact With Us