What is SEO?
Search Engine Optimization (SEO) is the method of getting traffic on your website from organic, natural, free, search results. Also, it is a method to enhance the visibility of your website organically. You can optimize your website by performing technical SEO, on-page, and off-page SEO techniques. The effects of SEO are shown in the form of higher-ranking and quality traffic on your website.
There are three techniques of SEO.
1.ON Page SEO -It refers to all the activities that are done “ON your website” so that you can get quality traffic and higher ranking from search engines. Some important aspects of on-page SEO include content, images, coding, animations, structure, and other aspects that you need to add on your website.
There are some ON-page commands which you require to keep in mind while doing On-page SEO of your website these are as follows:
- 1. Header Tags (H1, H2, H3, H4, H5, H6)
- 2. Meta Title
- 3. Meta keywords
- 4. Meta Description
- 5. Internal Linking
- 6. Google Webmaster
- 7. Google Analytics
- 8. Bing Webmaster
- 9. Robots.txt
- 10. Sitemap
- 11. Page Speed insights
- 12. Favicons
- 13. Canonical Issues
2. OFF Page SEO- It Refers to all the activities that are done “OFF the website” while optimizing to help your website rank higher on Search engines. It is a method to promote your website on various factors of OFF page so that you can have quality traffic simultaneously with conversions and it will automatically increase the rank of your website.
- 1. Social Bookmarking
- 2. Image Sharing
- 3. Guest Post
- 4. Directory Submissions
- 5. Document Sharing
- 6. PPT Sharing
- 7. Blog Submission
- 7. Blog Submission
- 8. Video Sharing
- 9. Profile Creation
- 10. Info-graphics Sharing
- 11. Classified Ads
- 12. Quora Questions and Answers
- 13. Article Submission
Technical SEO: It refers to the activities that are done on the backend of your website. Technical SEO is also a very important ranking factor in SEO. Some of the technical SEO techniques are CSS file optimization. Image compression, structured data, and website loading speed are some of the different kinds of technical SEO that will help you to increase your website’s ranking of your website.
Benefits of Search Engine Optimization:
Improve Visibility and Rankings: It is one of the important purposes of SEO. Your website will begin appearing on the search engine result page after doing SEO. It determines that visitors can easily get your website when they will search for the services you offer.
To Create Trust and Credibility:SEO helps to build a strong framework for your website with a powerful and reliable user experience amongst the visitors and the consumers who used to visit on your website.
It Builds Better Visitor Experience:Creating excellent content and increasing the ranking of your website with the help of SEO techniques will improve the usability of your website regularly, which will generate a positive and more reliable visitors and customer experience.
Provides the Best ROI:The Return on Investment is something that each customer desires in their marketing strategy. By doing SEO for your website you can have a high return on investment.